Valentine's Day this year, obese cowboys Japan can reward their spouses with the world's brightest pink chocolate.
KitKat's chocolate shop in Tokyo's sumptuous shopping district of Ginza looks luxurious with pink color covering the entire wall. The KitKat marketing department made a massive promotion of introducing KitKat's fourth variant of chocolate, having previously offered milk chocolate, dark chocolate and white chocolate.
And the sellers picked the right moment. Valentine's Day or Valentine's Day is a big business in Japan because there is a tradition of women giving gifts to their male partners.
"I love the pink color. I love chocolate. It's great for me, "said 24-year-old Natsuko Takeuchi, who is looking for a sweet snack in Ginza.
" After knowing that this chocolate is made naturally, with no added dye or flavor, I think it's great, "said Takeuchi operates a food trolley inside the Japanese super fast train, Shinkansen.
Over 80 years, when white chocolate was created, consumers in the world had to settle for 3 types of chocolate.
Then in September, the Swiss group Barry Callebaut launched the fruit brown "Ruby," a new type of chocolate after 10 years of research. Five months later chocolate bars went on sale in stores in Japan and South Korea
The red color is easily obtained naturally, with no additives or artificial coloring, said Akiko Hara, manager of Barry Callebaut in Japan, explaining.  The color comes from "ruby" cocoa, which can be found on ordinary plantations, "Hara told AFP.
The Research and Development section keeps the recipe meetings. Locked in a safe place
The result is a chocolate that not only feels soft and tastes fruits, with a flavor of raspberry flavor.
If Japan is chosen to be the test of new chocolate varieties, that choice is very appropriate.
Japan's chocolate market share is worth almost $ 5 billion per year, according to data from research company Euromonitor.
Japan is still far below the United States ($ 18.9 billion), but above other Asian countries. 19659002] In addition, Japanese consumers are also very fond of different types of products. And this can be seen from the various types of chocolate flavors that KitKat offers, ranging from the flavor of wasabi hinga green tea and sake. [fw/au]