Japanese Citizens Enjoy "Chocolate Ruby" for Valentine's Day

Valentine's Day this year, obese cowboys Japan can reward their spouses with the world's brightest pink chocolate.

KitKat's chocolate shop in Tokyo's sumptuous shopping district of Ginza looks luxurious with pink color covering the entire wall. The KitKat marketing department made a massive promotion of introducing KitKat's fourth variant of chocolate, having previously offered milk chocolate, dark chocolate and white chocolate.

And the sellers picked the right moment. Valentine's Day or Valentine's Day is a big business in Japan because there is a tradition of women giving gifts to their male partners.

"I love the pink color. I love chocolate. It's great for me, "said 24-year-old Natsuko Takeuchi, who is looking for a sweet snack in Ginza.

" After knowing that this chocolate is made naturally, with no added dye or flavor, I think it's great, "said Takeuchi operates a food trolley inside the Japanese super fast train, Shinkansen.

Over 80 years, when white chocolate was created, consumers in the world had to settle for 3 types of chocolate.

Then in September, the Swiss group Barry Callebaut launched the fruit brown "Ruby," a new type of chocolate after 10 years of research. Five months later chocolate bars went on sale in stores in Japan and South Korea

The red color is easily obtained naturally, with no additives or artificial coloring, said Akiko Hara, manager of Barry Callebaut in Japan, explaining. [19659002] The color comes from "ruby" cocoa, which can be found on ordinary plantations, "Hara told AFP.

The Research and Development section keeps the recipe meetings. Locked in a safe place

The result is a chocolate that not only feels soft and tastes fruits, with a flavor of raspberry flavor.

If Japan is chosen to be the test of new chocolate varieties, that choice is very appropriate.

Japan's chocolate market share is worth almost $ 5 billion per year, according to data from research company Euromonitor.

Japan is still far below the United States ($ 18.9 billion), but above other Asian countries. 19659002] In addition, Japanese consumers are also very fond of different types of products. And this can be seen from the various types of chocolate flavors that KitKat offers, ranging from the flavor of wasabi hinga green tea and sake. [fw/au]

Pakistan Banned Media Preach Valentine's Day

Pakistan banned Valentine's Day celebrations or Valentine's Day and media coverage surrounding the celebration for the second year in a row, after the court declared Valentine's Day un-Islamic.

The Pakistan Electronic Media Regulatory Agency (Pemra) issued a warning on Wednesday 7/2), prohibits television and radio stations from celebrating Valentine's Day.

"There can be no official celebrations nor held in public places," said Pemra.

The author was adopted after the Islamabad High Court last year, following a petition from a citizen who said the February 14 holiday was an imported culture from the West and "incompatible with Islamic teachings."

More than 60 percent of Pakistan's Muslim-majority population is under 30 years old. Many young people and businesses celebrate Valentine's Day with flowers, chocolates and heart-shaped items.

But the country of 208 million people also witnessed a wave of ultra-religious political activism, which attacked similar celebrations. Some parties call the celebration immoral.

Some parties, including the Jamiat Ulema-e-Islam that has ties to the Taliban, have in recent years been marching to protest the holiday.

"We are Muslims. Our religion forbids things like Valentine's Day, "said Taufeeq Leghari, who was waiting for a public transport near a fresh flower stall in Rawalpindi, adjacent to Islamabad.

Flower seller Salman Mahmood has a different view. "I do not know what danger the Islamists face, if I can profit marginally from selling flowers and someone has a chance to celebrate something," he said.

The young people did not seem to be too concerned about the ban.

"I will celebrate," said Abid Ansari, a 21-year-old student in Islamabad. "This is my choice," Abid said. [fw/au]